If you’re an SME you have to have a digital strategy and you should almost certainly be on social media, but this takes time and planning, and to be honest, it can be quite confusing if you’re new to online trading.
To help, our trade marketing director Rob Carter has assembled some FREE tools to help you get up to speed, improve your strategy and hopefully save you some time. All are either free or have decent free trials, so read on and see if you can find something useful.
TM Customer Insights Calendar
As a starter for ten, if you’re short of a campaign idea or you want to get ahead with your social media timetabling, try our free planning calendar. Packed full of holidays, festivals and national event days and weeks, there’s sure to be something here you can piggyback.
Next up is this invaluable tool for marketers who need information about the products, events and services that matter most to their audiences. Google Trends uses real-time data to help marketers gauge consumer search behaviours over time. Start by searching for your own products and services to identify key times for search traffic.
CoSchedule Headline Analyser
A free tool you can use to analyse your headlines (be that blog titles, email subject lines or social headers), taking emotion, length, balance, structure and sentiment into consideration. A compelling headline can help drive traffic, shares and search results.
Tagxedo turns words into visually-stunning word clouds in real-time. It’s a great way to quickly analyse survey results, feedback forms, web copy – pretty much anything! To give you an idea of how it could work for you see the presentation 101 ways to use Tagxedo.
They’re not for everyone or every brand, but sometimes a meme can be the perfect thing to sum up mood. Have a look at the examples on the site and see if you could make something similar work for you. But use with caution!
Canva is a free graphic-design tool website. It features an easy to use drag-and-drop interface and access to more than a million photographs, graphics, and fonts. It’s really useful for creating presentations and graphics for blog and social media posts. A app version for tablets is also available.
Social media can take up a huge amount of time, and many large businesses will employ someone just to manage their channels. If you can’t afford to do that here’s some tools to help you make the most of every post, tweet and pic.
Hootsuite offers simple social listening (with weekly analytics reports) as well as scheduling and publishing features. The basic plan is free and is perfect for managing all of your social media in one handy place.
This free-to-use tool allows search and analysis of social media, organised into a single stream. Influence is measured by strength, sentiment (positive, neutral or negative), passion and reach. Great for quickly tracking what people are saying about a topic or product.
Use SocialRank to find and analyse your social media followers. Organise and manage your followers on Twitter and Instagram in order to better understand who they are (see example, right). You can use the basic version for free.
Billed as “Your personal data scientist”, this cross-platform analytics tool produces charts to help you gain insights, create data-driven content, and discover what works best for you and your business.
This Moz app helps you explore and grow your Twitter following. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? You can even view interactive charts of new followers and unfollows.
As you can see there are lots of helpful free tools available online. We hope you find some of these useful but if you still need a hand with web design, pay-per-click, digital advertising and re-targeting, or social media, reach out to one of our advisors.
We specialise in helping local SMEs grow and we’ll work with you to achieve your aims.