Easter spend was huge in 2017, with sales rising 4.5% to make the event worth £575 million to UK retailers. That success is expected to continue in 2018. Research suggests that 60% of consumers will buy Easter gifts this year, and each person will spent £41 on average.
Easter also attracts spending on DIY / home improvements / tradesmen. The lively housing market in the years 2014-16 helped stimulate spending on the home, and decorating, buying new furniture and flooring topped the wish list for 2017. In general people prioritise spending on the rooms which they use most often so living and dining is the largest market segment.
The timing of Easter has a significant impact on sales in the spring months, typically providing a stronger boost to retail the later the event falls in the year. In 2018 Easter falls at the beginning of April which will likely boost retail sales in March.
So NOW is the time to act!
Book a multimedia campaign with us
Make sure it’s your business consumers find when they’re looking for ideas and inspiration this Easter. We’ve got the perfect suite of online and print opportunities to make sure you get the most of the local market share, including:
Targeted Digital Display
The Trinity Mirror network has 26.8 million unique visitors a month and you can target them geographically, demographically or by using our clever targeting tools. More…
Pay Per Click
Get your business into the sponsored listings spot at the top of Google and Bing with a PPC campaign. Best of all, you only pay if they click and visit your website. More…
Showcase your business with an online video. We’ll share it to Youtube so anyone can easily find it. More…
Is your current website mobile-optimised and responsive? Our websites provide the complete solution for all businesses, big or small, giving you everything you need to have a professional presence online. More…
In addition, ask about sponsored online articles and our print supplements to add great local reach to your campaign.
To speak to someone about your Easter campaign, either get in touch or fill in the form below and we’ll get right back to you.
Sources: TM network audience: comScore UK Dec 2017. All other figures: Mintel, seasonal shopping (Spring/Summer) UK, Oct 2017.